Sunday, November 1, 2009

Apple - the final rant


Ok, if you are reading this it's either because:
(a) you are a fan of my blog - unlikely based on the current subscriber count, or
(b) I have directed you here because I don't want to waste my energy having the same argument over and over again, and I have definitely heard your point of view before, sorry.

So first thing's first. I'm not trying to turn you against Apple - really I'm not. For some reason, you have fallen in love with your iPhone/Pod/Book etc. and I don't wanna break you guys up. But I'm also not interested in joining the relationship.

There are 3 main reasons I hear people love their Apple products so much and I am about to give you my reasons for disagreeing with all of them, and politely ask you to stop shoving your iOpinion down my throat
.
(1) "Apple is cool" (compared to microsoft / pc / blackberry etc.)
You are an advertiser's wet dream. You appear to be caught up in the notion that you are somehow "taking on the system" by using an Apple product. This is not true. Apple also make money by selling products to people. The history of Apple being perceived as "cool" has 2 origins:
a) when pc's were not powerful enough to handle desktop publishing, music production and 3d rendering, and other legitimately "cool" applications, apple was the only real choice. You don't actually need a power book to put your holiday photos on facebook.
b) when apple's market-share was small enough to actually be considered part of a counter-culture. This underdog notion has pervaded into the present, even though Apple now provides a Windows emulator as standard on new machines. Face it, the world would not function properly without Microsoft Office. You would be out of a job.
Apple is not cool, and neither are you for using their products.

(2) "It's so easy to use"
Congratulations, you are a retard. The reason iPod caught on so quickly was because of the way it was marketed to twenty something's with a very basic grasp of technology at a time when the future of digital media was very uncertain, and the music industry was desperate to impose restrictions on how people could access music and thereby safeguard their corporate profits. By creating a device that synchronises seamlessly with a free music playing and ripping application, iTunes, Apple have succeeded in doing the music industry's bidding by ensuring any music you download for your iPod cannot be shared with anyone, or listened to on another non-Apple device. So much for your counter-culture. Because you were too busy, or unable to get a basic grasp on encoding formats and you loved those little silhouette adverts, I had to start paying for music again. Thanks.

(3) "The apps are awesome"
Yeah it's amazing how you can get your phone to make fart sounds for a dollar - Alexander Graham Bell must be filling his pants in his grave right now. Or that cool app you can hold up and find the name of that tune playing at Starbucks so you can download it directly to your iTouch/Phone. Ever heard of Deep Capture? It's not an app.

http://www.youtube.com/watch?v=hv5e464aztc